How to Sell Your Home Online in Sacramento

Now, more than ever, homeowners are finding success selling their homes online. Each market is getting crowded and everyone is vying for a tiop position. Portals are offering sellers direct access to their buyers and visa versa. It is not easy to be noticed, but with the burgeoning online marketplace changing so rapidly, you are likely to grab a lot of eyeballs and face some stiff competition!

Real estate has always been about the marketing. In the old days it was about controlling the database that comprised the Multiple Listing Service (MLS) and the most effective real estate agents tapped into that technology and monopolized its power and reach. Today, that power has been enhanced and the reach is 10 times that of just 10 years ago. It is no wonder that most sellers are just not able to accomplish this on their own, but the tech savvy can compete very effectively if they follow the basic tenants of selling online. We have put together some of our favorite tips to help you stand out and sell your house fast!

Rule # 1: Go Where The Buyers Are

It make no sense to just put a sign in the front yard and hope that the buying public is going to drive by and notice. Today, that would be analogous to trying to sell your car and putting a for sale sign on the windshield in the middle of your garage and closing the door.

Like I said, selling houses is all about the marketing. It is what you do to bring the buyers to the house that matters. There are many online listing portals to choose from. Look up some listings in your area. What sites show up first in the search results? Many times, the tops sites are Zillow, Trulia and Redfin. Love them or hate them, they have a great grasp on generating eyeballs and real estate traffic. When you list something on the MLS, it is directly linked to these major sites through syndication agreements. Whether or not you are advertising with them, you’ll want to make sure your properties are showcased thare as well.

There are services that will syndicate your listing to many top sites, so you only need to enter your information once. However, make sure to check your listing on all sites in which it was syndicated. Automation can sometimes lead to the data being jumbled.

Consider Premium Listings:

When you do a property search on any major website, you will likely see certain properties at the top time and time again. They paid to get that top spot. Just as the Agents you see over and over again paid to put their name first. If you want to give your property instant traction, it can be worth the extra cost to put your listing at the top.

Create Property Specific Website:

A unique and interesting way to sell your home using the internet would be to create a property specific website. A basic website and domain won’t cost you much to get started. With a little SEO, content, and imagery, you can quickly build a site to rival the big advertisers when it comes to showcasing your house!

Use Amazing Photos:

Hire a professional photographer. For roughly $150 to $250 you can get some amazing photographs. If a picture is worth a thousand words, then professional pictures are a great way to get immediate traffic to your front doorstep. Make sure the words used to describe your house are “Stunning, spacious and immaculate!” not “Dated, cramped and dingy!” When buyers see a photo of your home, it tells them whether or not they want to pursue it further. For many buyers, it is not easy to picture themselves in the home if they are seeing your personal belongings. Get a head start on packing by putting your knick-knacks and decorative items away. Get rid of all the clutter, then hire a professional photographer to take photos of your home. Look through a few listings. Notice who paid for a professional job, and who took cell phone photos from the street.

Use an Accurate Description of the Property:

Be as detailed and as accurate about the property as possible. Disclose any defects but also make sure not to overlook the details that may be a selling point for a certain buyer. If you have recently re-done the roof, mention it. If there is a large and bright kitchen, you should mention it.

Watch Your Words:

When people are house hunting, the listings can all begin sounding alike and running together. A lack of adjectives will cause every property to be “beautiful” and “cozy.” Don’t blend in with the crowd! Use colorful language to make your listing stand out from the rest. Don’t just gloss over the ad, using generic words to describe your property.

Use Data To:

Acquiring, understanding and using data will almost guarantee you a quick sale. Using data, you will be able to:

  • Run comps of recently sold properties in the area.
  • Locate and contact the best agents in town. Online reviews will ensure you find the agent that is best for you!
  • Study market trends for real estate in your area. Ask questions such as: when is the best time of year to sell my Sacramento house? What are the current buyer demographics?

Are you ready to sell your home in Sacramento? We are ready to help! Fill out this form, or give us a call now! (209) 481-7780


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