“Help! I’m Trying To Figure Out How To Sell My House Fast In Sacramento”
There are just so many cliches anyone can use but if it’s one thing I can impart its that One Size Does Not Fit All Houses in Sacramento.
I talk to people everyday that think… if you want to “sell my house fast in Sacramento”, what they need to do is fix things, clean things, hire a real estate agent, plant a sign in the front yard, hope for the best, and wait… There is nothing more frustrating than not being able to pinpoint the date that your house will close and you will be paid… But then again, most people think that the only way to sell a house is that way… The truth is that selling some houses conventionally may or may not be a great option especially in today’s real estate market.
Sure it is a sellers market, with less houses than buyers, but that does not mean that there is a shortage of houses in every single sector of the housing market. The problem with a on size fits all mentality is that it doesn’t address the bottom 38% of the real estate market. It doesn’t address the houses that are less than perfect, couldn’t pass an inspection and certainly would not qualify for bank financing.
Most sellers with houses that need a lot of work dont know where to turn. They enter the market blindly looking for advise on how to sell a house for the most amount of money, while spending the least, to put as much equity as they can back in their pocket. Unfortunately what they find is a real estate industry advising them to sell their house conventionally using the same old marketing that kind of only works for the top 62% of the market.
Here is the issue… If a buyer is looking for a 5,000 square foot house that is move in ready in Rocklin, what are the chances that the same buyer might be interested in your 950 square foot house that needs a lot of work in South Sacramento? By the same token if you have a 95o square foot house in Rocklin that is move in ready what are the chances that someone looking for that 5,000 square foot house (above) in Rocklin will be interested.
In Real Estate It is all about the Targeting and the Marketing
Real estate is not magic and it is not complicated, but unless you are targeting your buyers there is little chance that you are going to find the perfect buyer. In this article I want to give you the basics for a house that needs a lot of work. My name is Peter Westbrook I am a real estate investor in Sacramento, Stockton and Modesto and I am the owner of Westbrook REI. We Buy Houses in Sacramento. We pay cash and we can be found by simply Googling “Who buys Houses in Sacramento, Stockton or Modesto”.
I can assure you that if you have a house that needs a lot of work, you dont need to hire a real estate agent and spend an additional 2% to 6% to find me.
6 Tips For Home Sellers
If you own a house in Sacramento and want to sell it quickly, this post contains 6 common sense tips that will help you sell your house faster with less headaches!
Tip #1 – Know Your Market and Competition
It is a sellers market so if you are looking to sell your house, you do have an advantage because there are more buyers than sellers in Sacramento. Scarcity makes prices rise in every market segment and at every price point. Even the ugliest houses that need a lot of work receives a price bump during Sellers Markets. That is the advantage…
It doesn’t mean that if you own a house that needs a lot of work that you are necessarily in the driver’s seat. It means that you have an upper hand and are able to ask more for the house than you would in a normal market. You also need to understand where your house fits in the big picture. You really need to look at your house with as compared to the rest of the market. Believe it or not your house is the product. It has advantages and disadvantages based on it age, location, condition and price. If one or more of those things are out of synch with the other you are going to have a hard time selling your house to the vast majority of buyers unless it is priced right.
Go to open houses in your neighborhood and all over town. Immerse yourself in the competition and talk to the real estate agents about why the houses are priced the way that they are. You will start to learn about your local micro market. In fact, talk to a lot of real estate agents and after you’ve seen about 6 or 7 open houses and analyzed the prices, then sit down to build your pricing and marketing plan… Interview real estate agents to help you establish a price and if you are consistently hearing that your house has challenges you may be better off selling your house to a real estate investor in Sacramento for cash. You can then start exploring those options by interviewing cash home buyer/ real estate investors in Sacramento to see how much your house might sell for for cash.
My name is Peter Westbrook, I am a Sacramento real estate investor and I know quite a bit about selling houses in any market, because I have sold hundreds of houses. No, I am NOT a real estate agent and I dont list other people’s houses for a living. I am a real estate investor and I make a living knowing what houses are worth on both sides of the transaction. I can’t afford to make many mistakes and I buy and sell more houses in any year than the average real estate agent because of that expertise.
If you have a house that needs a lot of work, my first tip for you is to Google… “Who buys houses in Sacramento” or save some time and call me directly at (209)481-7780.
Tip #2 – Know Your Home’s Limitations
If 98% of all buyers are looking for move in ready condition and your house is NOT move in ready condition, dont think that by just planting a sign in the front yard I am going to find you. I am not. That is like trying to sell your car by putting a for sale sign on the windshield and closing the garage door.
Houses that need a lot of work are automatically excluded from a lot of buyers because 1) there are so many buyers that just want move in ready and 2) no matter how much people may want to buy a bargain fixer upper, unless they have cash, the banks aren’t lending any money. 3) Even some cash buyers want to inspect everything. In fact 98% of all buyers order at least one inspection and ask for repairs. Knowing that a head of time will allow you to realistically price your house and only talk to the people that might be interested in buying it. You need to target your marketing and speak to those that are looking for a house like yours.
I buy houses in Sacramento and I never order inspections or ask for repairs. YOU NEED TO BE TALKING TO ME!
If you have a house that needs a lot of work, my first tip for you is to Google… “Who buys houses in Sacramento” or save some time and call me directly at (209)481-7780.
Tip #3 – Skip The Repairs and Updates
Are you really contemplating fixing that house. Do you know what the cost are and what that entails. Building permits, contractors, materials, labor, 1099’s. Inspections and on and on. Finally the liability if something is don wrong. Over the past 11 years I have seen it all. I have witnessed contractors and agents talking homeowners into 10’s of thousands of dollars and even more without a real plan. Fix and sell is not a plan.
One of the most time-consuming reasons that homes don’t get sold as quickly is because of the renovations, repairs, and clean-up that needs to happen before the home can go on the market. Real estate agents understand may understand what the average buyer is looking for but dont think for a moment that real estate Agents are experts in what real estate investors do or want. I have seen first hand how homeowners have paid insane commissions to real estate agents for a referral to a cash home buyer in Sacramento like me.
It is not a surprise for me when I see real estate agents calling me with a Pocket Listing to make a fast commission. They know that they have no business being in the middle of the transaction. They are getting paid to shuffle paperwork that the title company will do for FREE. Seriously, real estate agents in the distressed housing market are just an additional layer of cost that eats up any equity that you may have.
Either that or they instinctively ask sellers to spend thousands on repairs and renovations that will never pay off. Most houses that need a lot of work need to be gone through from one end to the other. It is a process and unless you know what you are doing it is costly and those cost are rarely recouped in a sale. I have heard real estate agents talk about how much homeowners have spent to chase the top of the market and they would have made $20,000 more had they just sold to an real estate investor in Sacramento for fair market value minus the cost of repairs. The problems with renovations is where to stop. More importantly it’s picking the right projects. Neither of which should be left to a real estate agent or contractor.
Unfortunately, the larger the renovation, the longer the sale is delayed.
If you have a house that needs a lot of work, my first tip for you is to Google… “Who buys houses in Sacramento” or save some time and call me directly at (209)481-7780.
Tip #4 – Skip The Agent
Sure you may think that you need to be represented by an agent to protect you. That is like letting the fox guard the hen house. What most sellers of distressed houses need are comparable sales data interpreted. Real Estate Investors, real estate agents and even title companies have that data. Interview all three. In the end the Title Company is the independent 3rd party that is going to process the paperwork and protect your interest as spelled out in the purchase and Sale Agreement.
There is no reason to pay a real estate agent a portion of your equity.
We are home buyers and we have cash on hand to buy your house right now. Why pay an insane amount of your hard earned equity to a real estate agent when you can sell your house to me.
If you have a house that needs a lot of work, my first tip for you is to Google… “Who buys houses in Sacramento” or save some time and call me directly at (209)481-7780.
Tip #5 – Forget Selling it Retail and Save the Commission
Selling your house conventionally by listing it with a real estate agent is known as selling the house “on the market”. Real estate agents market to “retail buyers,” meaning that the buyers are looking to buy a home that requires financing. Unfortunately, retail buyers are notoriously unpredictable, do not possess the cash and because they need financing can really never buy an ugly and distressed house in Sacramento. They need lenders to complete the sale and have to move at the lenders timeline, which may not be your timeline! A better option is to think about selling to a professional home-buying company.
If you have a house that needs a lot of work, my first tip for you is to Google… “Who buys houses in Sacramento” or save some time and call me directly at (209)481-7780.
Tip #6 – Negotiate the Sale Directly With Me
If you are really interested in selling fast, and you would like to get in touch with me call me. We can move at any speed. If you want fast… get ready because we can close in and put a check in your hands in about a week! Like I said.. it’s about negotiating the sale. I know what houses are worth and what they cost to fix. Chances are we can agree on a price.
My name is Peter Westbrook, I am a Sacramento real estate investor and I know quite a bit about selling houses in any market, because I have bought and sold hundreds of houses. No, I am NOT a real estate agent and I dont list other people’s houses for a living. I am a real estate investor and I make a living knowing what houses are worth on both sides of the transaction. I can’t afford to make many mistakes and I buy and sell more houses in any year than the average real estate agent because of that expertise.
If you have a house that needs a lot of work, my first tip for you is to Google… “Who buys houses in Sacramento” or save some time and call me directly at (209)481-7780.